Mexico City has held its first Day of the Dead parade, complete with floats, giant marionettes and hundreds of dancers and performers.
Mexican tourism officials say the inspiration came from the opening scenes in last year’s James Bond film, Spectre, which was shot in the city.
Bond is seen chasing a villain through crowds watching a parade of people in skeleton outfits.
It is hoped the new parade will attract more tourists to the city.
Mexicans traditionally celebrate the Day of the Dead with a family picnic beside their relatives’ graves or in front of a decorated shrine at home.
But Lourdes Berho, chief executive of the Mexico Tourism Board, said Spectre had created “expectations that we would have something”.
(Source: BBC News)
Sometimes I want to relax and take my sciology head off…. and then shit like this happens.
So, Day Of The Dead, which *is* a traditional Mexican festival is now being re-made into a media spectacle (or spectrecle) because of the power of the James Bond brand.
The reality didn’t match the spectacle so reality must be changed. Remind me what Baudrillard said about Disneyland again, eh?