It has recently come to our attention that Apple Computers’ new television commercial for the Intel chip features a shot-for-shot recreation of our video for ‘Such Great Heights’ made by the same filmmakers responsible for the original. We did not approve this commercialization and are extremely disappointed with both parties that this was executed without our consultation or consent. -Ben Gibbard, The Postal Service
(Source: Postal Service Website)
Oooh, naughty, naughty, Apple! Although I’m guessing they may not have known they were being palmed-off with secondhand ideas.
If Sub Pop paid for the orginal vid to be made, surely that means they own the copyright? I wonder if they’ll sue Apple for copyright infringement? 😀